Thomas Cook launches its new campaign Bachat ka Baadshah

first_imgThomas Cook (India) Ltd is witnessing the strong delivery of its e-commerce strategy with a focus on leveraging the rapidly growing digital native Indian consumer. The company’s e-commerce (led by its portal thomascook. in) accounts for over 11% of its overall travel business.Having successfully transitioned from a brick and mortar player to its current omnichannel ‘Clicks & Bricks’ hybrid model, Thomas Cook’s eBusiness had launched a slew of innovative products: its Foreign Exchange & Holiday Apps, Visa Online, Online Forex Store and Forex on Mobile. Its Foreign Exchange App has seen over 40% of all transactions completed sans human intervention.This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign Bachat Ka Baadshah, with a range of great value holiday packages easily bookable on thomascook.in.The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month-long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi, and Bengaluru. The campaign is also being promoted aggressively on Social Media via Twitter and Facebook contests.Amit Madhan, President & Group Head – Technology & Shared Services Thomas Cook (India) Ltd, said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omnichannel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our Bachat ka Baadshah campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portal thomascook.in and inspire demand by offering savings.”last_img