Turner, Conde named all-CCAA

first_imgHumboldt State sophomore Tyla Turner has been named the California Collegiate Athletic Association Women’s Basketball Newcomer of the Year and a First Team All-CCAA selection.Her teammate, junior Isa Conde, earned second-team honors, while HSU men’s standout Davasyia Hagger earned an all-conference honorable mention.Turner has been outstanding for the Jacks all season, twice earning conference player of the week.The sophomore from San Bernardino joined her twin sister Tyra for the 2017-18 …last_img

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It’s Easy to Cut Costs

first_imgA lot of companies need to be more profitable. They struggle to capture some of the value that they create. So they take other measures to be more profitable. The easiest of all measures is to cut costs.The Easy Road (to nowhere)It’s easier to push your partners for lower prices. It’s easier to put your business out to bid. It’s easier to believe that something like a reverse auction will help you make the money that you really need to make.It’s easy to turn the thermostat down. It’s easy to turn off lights that aren’t being used. It’s easier to cut wages, and for some companies it’s easier to cut employees. And so most people try to do what’s easiest.It’s easier to chase the bottom. Isn’t that what your clients are trying to do to you? Aren’t they seeking even greater value at even lower prices?There’s no reason to be irresponsible with money. There’s no reason to spend more than you should. Cost cutting is the path of least resistance; it’s not the path to greatness or to growth. No one ever became great, and no one ever had a greater offering, simply by cutting costs. Unless you are simply spending more than you should be, cost cutting is a short-term fix to a long-term problem.The road you need to take is another road altogether.The Hard Road (to profitability and growth)Instead of focusing only on cutting your cost, what are you doing to improve the level of value you create?Instead of pressing your vendors for lower prices, what are you going to sell in a way that allows you to capture some of the value that you create?Instead of only cutting costs, how can you innovate what it is you do and create even more value for your clients and your dream clients?Instead of stepping onto the path that leads to the bottom, how can you step onto the path it’s going the other direction. How can you step onto the path to greater value creation and a greater ability to capture some of that value? What would you have to do, who would you have to be, to be worth paying more?It’s easy to cut costs. It’s much more difficult to be worth paying more. Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Nowlast_img read more

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Hero in defeat: Vijender ignored extreme pain to fight for India in boxing quarter-finals

first_imgWhen I met Viju (that’s what Vijender is called fondly) the day after his quarter-final bout, I noticed there was something different about him. I had not seen Viju like this in years — more precisely in the last three years.Vijender was acting brave; trying to show the world that he was fine. “It happens in sport one day… you lose, and the next day you bounce back,” he told the waiting mediapersons.But Viju knows me for a long time and treats me bit like a friend, and as soon as we moved away from the group of journalists, out came the truth. “Bhaishahab, duniya ko kya malum hum kitna pain lekar khelte hai hum (the world has no idea of how much pain we suffer while playing),” said the rugged boxer with tears in his eyes.Then, Viju lifted his shirt and I was shocked beyond words! The skin on the right side of his chest — from the top of the rib cage till the waist — was completely infected. The entire area was red with blisters all over, somewhat similar to chicken pox. The champion said he had been suffering from the infection for the last few days, and it was really painful.I asked him whether he had been taking any medicines. “I can’t take storng drugs because of doping regulations and these infections anyway take their own time to heal,” Vijender replied with a smile as he pulled his shirt down.”Kya kya dard lekar khelte hai (we endure so much pain while we play),” he said, adding that his back gave way in the middle of the quarter-final bout and forced him onto the backfoot. I could also see that he had been left with one blue eye after the bout.advertisementSo, anyone who thought that Vijender didn’t give his best in the ring against Abbos Atoev, I want you all to know that Vijender is not a loser; he is a brave fighter that we should all be proud of.”I will come back in Rio (2016 Olympics). I’m just 26,” Viju has assured us all.Good luck, fighter!last_img read more

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